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An Expanded Bibliography For: The Lord's Supper - Its Purpose - Its Frequency - Its Symbols by Art Thompson
Following is a bibliography for your reference as you study the history and use of wine in the Lord's Supper. For your convenience, it is set up in two parts. In Part I , I list all the references used in our research up to that point, but add some comments about some entries. From documents that may be hard for you to find, we've included some quite lengthy quotations. Even though my opinion shows through in some comments, I have tried to be fair. Part II is a normal bibliography. To the contrary, some of the authors do not seem to be fair at all, and do not to let either the bible, the facts of history or of nature stand in the way of their beliefs to the contrary. You will see my comments about those. At first, when we started searching for information about the Lord's Supper and wine, we could not find anything definitive and reliable. Then as we prayed for guidance and an open mind, it seemed that suddenly the whole world was full of information. A major task has been to cull some of the redundancy in material. This bibliography does not begin to start to commence to scratch the surface of what's available. However, it does represent a broad sampling. Patton was not the first to advocate the Two-Wine Theory. He probably was (and still is) the most widely quoted author on the subject, however. His secret of success was timing. The publishing of his booklet was timed properly to be taken up as a handbook for Protestant religious groups which were the spawning grounds for the early prohibitionists. It was the first thing many of them had seen that seemed to settle the "wine problem" in their minds. Up to that point, all "Christian" churches had always been using wine to celebrate the Lord's Supper. Some who had a misguided conscience problem welcomed this book enthusiastically. Many had been concerned that the drinking and other uses of wine in scripture were sanctioned by God, Jesus Christ, the Apostles and early disciples. In spite of this, they believed that the Bible taught that drinking anything alcoholic was a sin. Thus, they put themselves squarely at odds with the Lord (Deuteronomy 14:22 - 27 and others). This booklet eased their dilemma by giving them a comfortable "answer." Many today find it difficult to tell the difference between a drink and a drunk! That makes it difficult also to understand scripture. God himself makes that distinction (Numbers 28, 15), even appearing to savor the "drink offering" and the "libation" - a pouring out of the best wines at the base of the altar for God to "drink"!! God both sanctioned and encouraged drinking wine, but condemned being drunk. This is a parallel to His encouragement to eat food, taken along with His condemnation of gluttony. Welch gave the world a way to preserve grape juice without "risk" of its being fermented into the "devil's drink." Patton gave modern church people a seeming reconciliation of the apparent paradox. McGuiggan, Jeffcoat, and others rely on Patton's same basic premises for their positions. The only problem with the "Two-Wine Theory" is - it just contradicts too many facts of history, the bible, and of nature. Judge for yourself . . . May God direct your study and lead you to the truth, which I have always found to be much simpler than men's fiction.
Part IBibliography - ExpandedListings, Quotations, and CommentsGeneral ReferenceAlford's Greek Testament, An Exegetical And Critical Commentary, 7th Edition, 5 Vols., Henry Alford, Guardian Press, Grand Rapids, Mich., 1877, published 1976. Eminent authority on the Greek New Testament. A textural critic. Provides his own Greek Text and comments on it. Vol. I, Matthew 26:26-29, pp. 265ff - Here he combines his comments for Mark 14:22 - 25; Luke 22:19, 10; and 1 Corinthians 11:23 - 25. "We may remark on this important part of our narrative, (1) That it was demonstrably our Lord's intention to found an ordinance for those who should believe on Him; (2) that this ordinance had some analogy with that which He and the Apostles were then celebrating. The first of these assertions depends on the express word of the Apostle Paul; who in giving directions for the due celebration of the rite of the Lord's Supper, states in relation to it that he had received from the Lord the account of its institution, which he then gives. He who can set this aside, must set aside with it all apostolic testimony whatever. The second is shewn by the fact, that what now took place was during the celebration of the Passover: that the same Paul states that Christ our Passover is sacrificed for us; thus identifying the body broken, and blood shed, of which the bread and wine here are symbolic, with the Paschal feast. (3) That the key to the right understanding of what took place must be found in our Lord's discourse after the feeding of the five thousand in John 6, since He there, and there only, besides this place, speaks of His flesh and blood in the conexion found here. (4) It is impossible to assign to this event its precise place in the meal. Since my own study of this question, I now respectfully disagree with Alford's statement (4) about the placement of the founding of the Lord's Supper in the Passover meal. I believe that a knowledge of the order of the Paschal meal helps to place its commencement precisely after the third cup of wine - known as the cup of redemption.. This cup came immediately before the eating of the afikomen - the unleavened afterbread which was followed by the fourth cup - our cup of blessing - the Passover cup of covenant. Throughout his comments on this subject, Alford calls the liquid of the supper "the cup," "wine," or "fruit of the vine." The latter is used only when commenting on Jesus's exact words, however. His most frequent choice is "wine." Of course, when he was writing his commentaries, all Christians everywhere were still using wine. They had not yet heard of Dr. Welch and his "un-fermented wine." American College Dictionary, The, C.L. Barnhart, Editor in Chief, Random House, New York, 1964. Bible As History, The, 2nd Revised Ed., Werner Keller, trans. William Neil, Bantam Books, New York, 1980. Describing Palestine (p. 61) "There were figs and vines and more wine than water. There was plenty of honey and oil; every kind of fruit hung on its trees. It had corn and barley and all kinds of sheep and cattle. My popularity with the ruler was extremely profitable. He made me a chief of his tribe in the choicest part of his domains. I had bread and wine as my daily fare, boiled meat and roast goose. About excavations at Gibeah in Palestine (pp. 196, 197): "This Biblical "Pool of Gibeon" [mentioned in 2 Samuel 2:13] had also provided the town with an ample supply of fresh drinking water during an emergency or in time of siege. Valuable evidence as to the celebrated wealth of the place - "because Gibeon was a great city, as one of the royal cities" (Joshua 10:2) - was collected by the American scholars from among the rubble of the vast cistern. It is now clear that the source of Gibeon's prosperity was a flourishing and well organised [sic] wine trade. Sixty handles belonging to clay wine-pitchers, together with the appropriate clay stoppers and fillers, were stamped in ancient Hebrew characters with firms' trade marks - among them vintners with genuine Biblical names. Repeatedly the stamp of "Gibeon" cropped up and a word that probably means "walled vineyard" and might indicate a wine of special quality. Other handles again bore the names of towns in Judea, like Jericho, Succoth and Ziph (Joshua 15:24) to which the various consignments were to be delivered. "Quite near the reservoir, further diggings . . . led to the discovery of extensive wine cellars. Sixty-six almost circular cavities about six feet deep and the same in diameter had been carved out of the rock and sealed with round stone bungs. Some of these cellars had obviously been used as wine presses for trampling out the grapes; other cavities, protected by a waterproof cover, could be identified as fermentation vats. The total storage capacity so far discovered approaches 50,000 gallons. This is the approximate capacity of a number of modern wineries. (p. 387) "And they gave him to drink wine mingled with myrrh: but he received it not" (Mark 15:23). Similar acts of mercy are frequently recorded on other occasions. We read in an old Jewish Baraita: "Anyone who is led out to execution is given a small piece of incense in a beaker of wine to numb his senses . . . . The good women of Jerusalem have a custom of dispensing this generously and bringing it to the victims." Moldenke, who has done much research into Biblical flora, has this to say: "Wine mixed with myrrh was given to Jesus just before the Crucifixion to lessen the pain, just as in the days before anaesthetics, intoxicating drinks were poured into the unfortunate patients on the eve of big operations." Jesus however declined the drink and endured with all his senses the torture of being nailed to the cross. Jesus refused the concoction - not, as some say, because of the wine, but because of the myrrh which was traditionally dissolved in the wine to kill pain. Later, He did accept "sour wine" to slake his thirst. Expository Dictionary of New Testament Words, An, W.E. Vine, Fleming H. Revell Co., Westwood, N.J., 1940. Greek-English Lexicon of the New Testament, A, Corrected Edition, Joseph Henry Thayer D.D., American Book Company, New York, Cincinnati, Chicago, 1889.
Greek-English Lexicon of the New Testament and Other Early Christian Literature, A, Second Edition, Arndt and Gingrich, University of Chicago Press, Chicago, 1978. International Standard Bible Encyclopedia, The, 5 Vols., William B. Eerdmans Co., 1939. Articles: "Leaven"; "Passover"; "Wine"; "Winepress"; "Strong Drink"; "Feast of Unleavened Bread"; "Vineyard"; "Drunkenness" . . . . To insist on a distinction between intoxicating and unfermented wine is a case of unjustifiable special pleading. . . . Nowhere is the principle of total abstinence inculcated as a rule applicable to all. . . . Throughout the OT the use of wine appears as practically universal, and its value is recognized as a cheering beverage (Judges 9:13; Psalm 104:15; Proverbs 31:7), which enables the sick to forget their pains (Proverbs 31:6). Moderation, however, is strongly inculcated and there are frequent warnings against the temptation and perils of the cup. International Standard Bible Encyclopedia, The, Fully Revised, 4 Vols., William B. Eerdmans Co., 1979 - 1988. Articles: "Agriculture" . . . Four branches of agriculture were more prominent than others: the growing of grain, the care of vineyards, the orcharding of olives, and the raising of flocks. Most households owned fields and vineyards, and the richer added to these a wealth of flocks. The description of Job's wealth (Job 1) shows that he was engaged in all these pursuits. Hezekiah's riches as enumerated in 2 Chronicles 32:27f, also suggest activity in each of these branches. . . "Vineyards" A clear picture of vine culture is given in Isaiah 5:1-6. The season, which began in July and extended for at least three months, provided fresh grapes for the table of rich and poor alike. Most of the harvest, however, was made into wine. Care of the vineyards fitted well into the farmer's routine, as most of the attention required could be given when the other crops demanded no time. "Leaven" "Passover" "Wine" "Winepress" "Feast of Unleavened Bread" "Vineyard" "Strong Drink" - There can be no doubt that sekar was intoxicating. This is proved (1) from the etymology of the word . . . . The attempt made to prove that it was simply the un-fermented juice of certain fruits is quite without foundation. Its immoderate use is strongly condemned (Isaiah 5:11; Proverbs 20:1; see Drunkenness). It was forbidden to ministering priests (Leviticus 10:9) and to Nazirites (Numbers 6:3; Judges 13:4,7, 14; cf. Luke 1:15), but was used in the sacrificial meal as drink offering (Numbers 28:7), and could be bought with the tithe money and consumed by the worshiper in the temple (Deuteronomy 14:26). It is commended to the weak and perishing as a means of deadening their pain, but not to princes, lest it lead them to pervert justice (Proverbs 31:4 - 7). All articles on these subjects in both editions of ISBE are very enlightening. They leave no doubt that Jesus, his apostles and the early disciples not only used wine in the Supper, but considered it part of their normal, everyday diet. (All except Timothy, and apparently Paul fixed that!)
Word Studies in the New Testament, Marvin R. Vincent, D.D., " Vol. 1, Eerdmans Publishing Co., Grand Rapids, Michigan, 1887 (pp. 138, 139) Mt. 26:29: New (kainn). Another adjective, nen, is employed to denote new wine in the sense of freshly- made (Matthew 9:17; Mark 2:22; Luke 5:38, 39). The difference is between newness regarded in point of time or of quality. . . . In our Lord's expression, "drink it new," the idea of quality is dominant. All the elements of festivity in the heavenly kingdom will be of a new and higher quality. In the New Testament, besides the two cases just cited, neos is applied to wine, to the young and once to a covenant. (From p. 451) Acts 2:13: New Wine (gleukou) Lit[erally], "sweet wine." Of course intoxicating. Religious/Jewish History/Passover CeremonyAncient Israel, Two Volumes, Vol. 1 Social Institutions, Vol. 2 Religious Institutions, Roland de Vaux, McGraw-Hill Book Company, New York, 1965. Vol. 1, Ch. 2, Marriage (weddings and wedding feasts); Vol. 2, Ch. 10, The Ritual of Sacrifice; Ch. 11, ; Ch. 12, The Origin of Israelite Ritual; Ch. 13, The Religious Significance of Sacrifice; Ch. 17, The Ancient Feasts of Israel Excellent two volume set that gives insight into the lives, thinking and values of the Jewish people from their founding. Leans heavily on scripture, but includes sources such as the Talmud and archaeology. Makes some things from scripture much clearer, helping me to understand the "types" which foreshadowed Christ and his followers. I recommend you have this normally inexpensive set in your personal library for reference. Christian Baptist, The, Article: "A Restoration of the Ancient Order of Things, No. VI", p. 180; and "No. VII", pp. 194, 195, "On the Breaking of Bread," Vol. III, Alexander Campbell. Studies the Lord's Supper. Consistently refers to the "bread and wine," never "grape juice," nor simply "fruit of the vine." Of course Campbell wrote before the grape juice revolution also. In the course of conversations during my study I have found that in this generation, "fruit of the vine" has come to be a euphemism for "grape juice," even though to the Jew "fruit of the vine" has never been anything other than wine. From: The Christian Baptist, Vol. III (p. 180) A Restoration of the Ancient Order of Things No. IX. On the Breaking of Bread. - No. II . . . . But we come directly to the ordinance of breaking bread, and to open the New Testament on this subject, we see (Matt. xxvi. 26.) that the Lord instituted bread and wine on a certain occasion, as emblematic of his body and of his blood, and as such, commanded his disciples to eat and drink them. This was done without any injunction as to the time when, or the place where, this was to be afterwards observed. Thus the four gospels, or the writings of Matthew, Mark, and John leave it. . . . (p.181) We shall again hear Luke narrating the practice of the disciples at Troas, (Acts xx.7.) "And on the first day of the week, when the disciples assembled to break bread, Paul, being about to depart on the morrow, discoursed with them, and lengthened out his discourse till midnight." From the manner in which this meeting of the disciples at Troas is mentioned by the historian, two things are very obvious: 1st. That it was an established custom or rule for the disciples to meet on the first day of the week. 2d. That the primary object of their meeting was to break bread. They who object to breaking bread on every first day of the week when the disciples are assembled, usually preface their objections by telling us that Luke does not say they broke bread every first day; and yet they contend against the Sabbatarians that they ought to observe every first day to the Lord in commemoration of his resurrection . . . . From: The Christian Baptist, Vol. III (pp. 194, 195) A Restoration of the Ancient Order of Things No. VII. On the Breaking of Bread. - No. IV. I do not aim at prolixity, but at brevity, in discussing the various topics which are necessary to be introduced into this word. We are not desirous to shew how much may be said on this or any other subject, but to shew how little is necessary to establish the truth, and to say much in a few words. We shall not, then, dwell any longer on the scriptural authority for the weekly breaking of bread; but for the sake of those who are startled at what they call innovation, we shall adduce a few historical facts and incidents. We lay no stress upon what is no better than the traditions of the church, or upon the testimony of those called the primitive fathers, in settling any part of Christian worship or christian obedience. Yet, when the scriptures are explicit upon any topic which is lost sight of in modern times, it is both gratifying and useful to know how the practice has been laid aside and other customs been substituted in its room. - There is, too, a corroborating influence in authentic history, which, while it does not authorize any thing as of divine authority, it confirms the conviction of our duty in things divinely established, by observing how they were observed and how they were laid aside. All antiquity concurs in evincing that for the three first centuries all the churches broke bread once a weak [sic]. Pliny, in his Epistles, book 10th; Justin Martyr, in his Second Apology for the Christians; and Tertullian, De Ora. p. 135, testify that it was the universal practice in all the weekly assemblies of the brethren, after they had prayed and sang praises - "then bread and wine being brought to the chief brother, he takes it and offers praise and thanksgiving to the Father, in the name of the Son and the Holy Spirit. After prayer and thanksgiving the whole assembly says, Amen. When thanksgiving is ended by the chief guide, and the consent of the whole people, the deacons (as we call them) give to every one present part of the bread and wine, over which thanks are given." The weekly communion was preserved in the Greek church till the seventh century; and, by one of their canons, "such as neglected three weeks together were excommunicated." -- Erskine's Dissertations, p. 271. "Conversion of the Churches from Wet To Dry," Current History, Vol. 25, Oct. 1926 pp. 6-13. - Magazine article dealing with churches involvement in the Prohibition movement. Most of the major denominations had either passed resolutions to support prohibition, or had written total abstinence into their creed books by 1890. These included: United Presbyterians (1877), Cumberland Presbyterians (1878) the Methodist Protestants (1880), Christians (1882), Southern Baptists (1889), Northern Baptists (1890), Southern Methodists (1890), plus various state-wide organizations including the Baptists and the Disciples. The Northern Methodists in 1880 were probably the first to incorporate this position into their creed, incorporating a new chapter of the Methodist Discipline that year. Whatever, therefore, one's conclusion as to the justice of success of the experiment, prohibition cannot rightly be ascribed to Puritanism. It has developed during the period of the decline of Puritanism and only with the aid of distinctly non-religious forces. The erroneous contrary impression is due in part at least to the claims of the churches. In these latter times, with their new conviction, they have boasted of their past position with respect to this movement in such phrases as "from the very beginning," "continuous expression" and "unvarying testimony." A classic example of this idealizing tendency is worth quoting in full. The Presbyterians, in 1918, resolved "that this assembly hereby reaffirms its historic, open and irrevocable opposition to the beverage liquor traffic in every form and in every place, as unscriptural, unethical, unsocial, uneconomical, unpatriotic." In contrast, note the confession by this same body in 1889 that "this great and needed reform is no longer left to outside philanthropy, but the Church is taking hold of it." Is the belief of a generation an "historic" tradition? As we have seen, the ecclesiastical record shows a very different condition from that intimated in the above claims. "Restoration churches" were included, even though they generally do not have written creed books, the complete re-writing of their history and belief nonetheless was just as complete. And we thought the Communists were the only ones who re-write history! Guess who they learned from . . . ? Early Church, The, Henry Chadwick, Dorset Press, New York, 1967. Background of the times of Jesus Christ, founding and early growth of the saints, "Church Fathers," Council of Nicaea, through the full development of the Roman Catholic Church. (p. 28) The accused declared that their normal practice had been to attend a meeting before daybreak on a particular day (no doubt Sunday is meant) at which they sang a hymn to Christ as a god, and took an oath (i.e. the baptismal promise?) to abstain from crime rather than to commit it; thereafter they dispersed, but met again later to eat, not a murdered infant, but ordinary food. This common meal they had suspended of their own accord when Pliny published an imperial edict forbidding secret societies. Disturbed by the discovery that Christianity could appear so innocuous Pliny had examined under torture two deaconesses; he found only `squalid superstition', nothing vicious. But at least, he felt, his severity had been justified by the result: the population had returned to the temples. This has little to do with the Lord's Supper, but shows some interesting background on Pliny as well as the role "deaconesses" among the early Christians. The preceding page tells that Pliny, an official under Emperor Trajan, murdered some Christians who were not Roman citizens. On p. 261, the author asserts that Christians met in "house churches," until "after the fourth century." In some major cities, by the 400's, the Supper was observed daily (p. 271). It had been this way since the beginning. There is evidence to suggest that it had continued from among the earliest practices. A hymn fragment has survived from the second century: One is a rollicking second-century hymn of joy, which may well have been sung at the Paschal vigil since it takes the form of a wedding hymn of exultation that the lost bridegroom has been found. It runs: V. Praise the Father, you holy ones. Sing to the Mother, you virgins. R. We praise. We the holy ones extol them. V. Be exalted, brides and bridegrooms; for you have found your bridegroom, Christ. Drink your wine, brides and bridegrooms. (p. 274) A "rollicking . . . hymn of joy"? "Drink your wine. . ."? Our modern day brothers and sisters no doubt would have taught the saints who lived within the first 100 years, that the Supper is to be observed with long, solemn faces! I have gotten the impression in the past that to smile during the Supper would bring consternation and a rebuke upon me. Essential Talmud, The, Adin Steinsaltz, (translated from the Hebrew by Chaya Galai), Basic Books, Inc., New York, 1976. Summary discussions of all subjects contained in the Talmud, but especially the Pesah - Passover - and hametz - leavening (yeast). Ancient Jews did not understand the technical aspects of how yeast worked (works) in things, especially bread. Science began making those discoveries during the 1800's. However, they didn't need to know all the scientific details. God had given them laws to govern the use of yeast, they could recognize it, and they knew how it worked. Discusses law and traditions of how yeast is to be dealt with in Jewish life and ritual. History of Christianity, The, Consisting of the Life and Teachings of Jesus of Nazareth, John S.C. Abbott, George Stinson & Co., Portland, Maine, 1883 and 1885. On page 26, Abbott takes the position that . . . Consequently, the wine, simple juice of the grape, usually provided on such occasions, was found to be insufficient. The mother of Jesus informed him with some solicitude that the wine was falling short. This book was published after publicity of Welch's "invention" had started. Abbott calls it "wine," but refers to it as the "simple juice of the grape." This is a subtle, but intentional, change of terminology which has crept into our vocabularies and belief, and has made a major change in observing the Lord's Supper. These subtleties of changing our nomenclature also make studious research more difficult. History of New Testament Times With an Introduction to the Apocrypha, Robert H. Pfeiffer, Harper & Brothers, New York, 1949. Excellent sketch of historical background leading us to the time of Jesus. Thorough discussion of the religious, social, military, ritual, literature and customs of Jesus' time. Author demonstrates scholarship and knowledge of the time "between the Testaments," which set the stage for the "fullness of time," when the Christ would come. Not as detailed as Edersheim's two-volume "Life and Times. . ." Life and Times of Jesus the Messiah, The, Alfred Edersheim, Vol. 2, Pub. Eerdmans, Grand Rapids, Michigan, 1956. Book II - Chapter IX - Preparation for the Passover. Chapter X - The Paschal supper - The Institution of the Lord's Supper Passover Haggadah, Rabbi Nathan Goldberg, Ktav Publishing House, Inc., New York, NY 10002, 1984. The Passover Haggadah means "the telling of the Passover story." It sets out the contents of the ceremonial meal and the order (sedar) in which things are done at the Paschal meal. The Kiddush (Wine Blessing) is recited at the beginning of the ceremonies. During the supper, four cups of wine are poured and drunk by the celebrants. In the Jewish ceremonial life, the Kiddush is spoken often. It is a part of each Sabbath service in the Temple or Synagogue, as well as being offered in devout Jewish homes frequently. The Kiddush: Blessed art Thou, Eternal our God, Ruler of the universe, Creator of the fruit of the vine. Blessed art Thou, Eternal our God, Ruler of the universe, Who chose us from all peoples and exalted us among all nations, by making us holy with His commandments. (p. 5). At the Passover Seder, several times, more is added to the Kiddush to thank God for "the festivals for happiness, holidays and seasons for rejoicing, as this day of the Feast of Matzoth [Unleavened Bread], the season of our freedom, which is a holy assembly [ekklesia], in remembrance of the going out from Egypt." Then they drink the first cup of wine. (p. 7) The master of the house then takes some parsley, or any green vegetable, and dips it into vinegar or salt-water, and when it is distributed to every one at the table, they say the following blessing before they eat it: Blessed art Thou, Eternal our God, Ruler of the Universe, Creator of the fruit of the earth. They raise the second cup and say: Blessed art Thou, Eternal our God, Ruler of the universe, Who redeemed us and redeemed our forefathers from Egypt, and brought us to this night to eat thereon matzah and bitter herbs. Thus may the Eternal our God and God of our fathers, bring us to future feasts and festivals in peace; and to the upbuilding of Your city Jerusalem, and to the happiness of Your service, so that we may partake there of the ancient offerings. We shall then offer unto You a new song for our redemption and salvation. Blessed art Thou, Eternal, Who redeemed Israel. Blessed are Thou, Eternal our God, Ruler of the universe, Creator of the fruit of the vine. (Drink the second cup of wine.) (pp. 25, 26). Blessed art Thou, Eternal our God, Ruler of the universe, Creator of the fruit of the vine. (Drink the third cup of wine.) (p. 33). They eat the last of the unleavened bread (Afikomen - afterbread), then: Blessed art Thou, Eternal our God, Ruler of the universe, Creator of the fruit of the vine. (Drink the fourth cup of wine.) Blessed art Thou, Eternal our God, Ruler of the universe, for the vine, and for the fruit of the vine, for the produce of the field and for that precious, good and spacious land which You gave to our ancestors, to eat of its fruit, and to enjoy its goodness. Have compassion, O Eternal our God, upon us, upon Israel Your people, upon Jerusalem Your city, on Zion the abode of Your glory, and upon Your altar and Your Temple. . . . . Bring us there, and cheer us with her rebuilding; may we eat of her fruit and enjoy her blessings; and we will bless You for this in holiness and purity. Grant us joy on this Festival of Matzoth, for You, O God, are good and beneficent to all; and we therefore give thanks unto You for the land and the fruit of the vine. Blessed art Thou, Eternal, for the land and the fruit of the vine. I have emphasized the fruit of the vine throughout these quotations, just to illustrate how many times Jesus was accustomed to saying the phrase during the Passover meal. It was natural for him to use exactly the same term when he picked up the fourth cup and instead of drinking it as a part of the Passover, this wine, this fruit of the vine, became a symbol of his blood - the blood of our Paschal Lamb - poured out for us for the forgiveness of sin. Seasons of Our Joy, A Handbook of Jewish Festivals, Arthur I. Waskow, Summit Books, New York, 1982. Provides a good history of the Passover meal (Pesach): (p. 137) Late in the period of the Second Temple [about Jesus' time - ART], under the influence of Hellenistic and Roman culture, the Pesach feast became a carefully ordered meal that borrowed from the pattern of the Greek and Roman symposium, or discussion banquet. As this pattern developed, the Mishnah - a collection and codification of those traditions and practices of Jewish life approved by the early rabbis - laid out how to do the order, the Seder, of the Pesach meal. In its essentials, this Seder became the pattern that was put into the Haggadah - the telling of Passover - and thus became the pattern for the meal as we have it for our own generation. One of the major elements introduced by the Mishnah, borrowing from the symposium, was the drinking of four cups of wine - two early in the meal, two after the meal was over. The custom of reclining during the meal as an expression of freedom also drew on Roman custom - for free citizens in Roman times would recline to eat a formal dinner. Dealing with chametz - yeast - during the Passover: (p. 140) In removing the chametz, there are some traditional customs and regulations to keep in mind: regular bread is the most obvious candidate for removal. With it traditionally went all cereals and grains, especially wheat, barley, spelt, oats, and rye - all mentioned by the rabbis [in the Talmud - ART] - but also corn (maize), not discovered until after 1492. Rice, millet, peas, and beans (including peanuts) were forbidden for Ashkenazic Jews, descended from Northern European communities. The Mediterranean-based Sephardic communities and the Oriental Jews did not feel - as did the Ashkenazic rabbis - that these foods might be ground into flour, get confused with the originally prohibited grains, and seduce Jews toward eating those grains. Alcoholic liquors based on grain (which include beer and practically all other alcohol except wine and pure fruit brandies like slivovitz) also contain chametz. So does vinegar, if it is made at all from grain. Pure apple cider vinegar, however, even though it is sour is not considered chametz and may be used during Pesach. Many canned, bottled, and processed foods contain cornstarch, corn syrups, flour as a thickening agent, etc. All these are traditionally forbidden. So are non-foods that contain chametz - some cosmetics, inks, glues, toothpastes, etc. In the house of the devout Jew at Passover time, "wine and fruit brandies" would have been acceptable, because they had no chametz - yeast - in them. Because it had yeast from the grape skins from the moment it was first squeezed, any grape juice would not have been allowed, even in Jesus' time. Temple, Its Ministry and Services (as they were at the time of Christ), The, Alfred Edersheim, Wm. B. Eerdmans Publishing Co., Grand Rapids, Mich., 1985. Discusses the Passover at the time of Christ in detail. (pp. 237, 238) . . . Red wine alone was to be used at the Paschal Supper, and always mixed with water. Each of the four cups must contain at least the fourth of a quarter of an hin (the hin = one gallon two pints)." These would be at least 10 oz. goblets that the Lord used. Lengthy discussion of Feast of Unleavened Bread and Feast of Pentecost. This Is My God, Herman Wouk, Simon and Schuster, Inc., New York, 1959, 1970, pp. 49, 50. Jewish author of "Winds of War," "War and Remembrance," and others, is knowledgeable about his religion. Good discussions of the Nature Festivals - Passover, Unleavened Bread, Pentecost, etc. Author seems well acquainted with the Talmud. "Wasn't the Lord's Supper Originally a Feast?," Article, Daniel Doriani, Christianity Today, March 1983. Gives a brief history of abuses and changes in the Lord's Supper since our Lord invented it. Also presents an interesting view that the Supper should be a part of a commonly shared meal. . . . . Though the New Testament has no chapter on "How to Observe the Lord's Supper," Jesus' institution of the ordinance together with Paul's comments suggest that current forms for it are far removed from those of the New Testament. . . . . The Old Testament Passover, forerunner of the Lord's Supper, was a meal. . . . When we reduce the Lord's table to a few morsels of food eaten quickly and virtually in seclusion we deprive ourselves of both aspects of the Lord's Supper. The symbolism suggests that we do not commune with each other and our Lord, and subtly encourages the idea that piety is a private affair. . . . . By offering minuscule portions of food we may suggest the opposite: "Try to feed on Jesus and you will go hungry. You can only nibble on him." If Jesus truly nourishes us and the Lord's Supper is to remind us of that, we should eat food that truly nourishes. . . . . But several questions remain. First, if the biblical pattern and its rationale are so obvious, why does the church not follow it? There are several partial answers: we must not underestimate the power of sin and the human capacity to err; developments in the doctrine of the Lord's Supper in the Middle Ages utterly prohibited practices advocated here - transubstantiation barred the laity from even touching the elements, let alone relaxing with them around a table; Christians have gone too far with Paul's warning to the Corinthians, acting as if the best way to prevent abuse of the meal is to stop eating it; and finally, the church has been preoccupied with other questions about the Lord's Supper. "What Different Christian Churches Believe about the Eucharist," article, U.S. Catholic, William J. Whalen, May 1978. . . . . Yet not all the followers of Jesus Christ believe the same thing about the Lord's Supper. Someone once listed some 90 interpretations of the simple words: This is my body. The eucharistic theologies and customs of the various Christian traditions have filled volumes. I have discovered almost as many differing viewpoints on the bread and the wine of the feast, also. What a pity! . . . . For most Protestants, the Lord's Supper is one of two sacraments, the other being Baptism. Some denominations such as the Baptists prefer the term ordinance to sacrament. . . . The Lutheran theology of Eucharist is stated in the Augsberg Confession of 1530: "The true body and blood of Christ are truly present in the Supper under the form of bread and wine and are distributed and received. . . . In Southern Baptist churches only church members who have been baptized by immersion are invited to the table. They receive bread and grape juice rather than wine. . . .The idea of a weekly Lord's Supper was a novelty on the American frontier and was one of the few real differences between the Disciples of Christ and the Baptists. The Disciples of Christ and the Churches of Christ continue to emphasize the importance of celebrating the Lord's Supper each Sunday. It is considered a "sweet and simple memorial." Professor J. Robert Nelson explains the use of grape juice. The rubric calling for unfermented grape juice is widely honored in practice. This is well known to be a concession to the moral convictions of Methodists on intoxicating drink, the theory being that the taste of wine will stimulate the desire for more." Wine/Grape Juice/YeastAlexis Lichine's New Encyclopedia of Wines & Spirits, Fourth Edition, Lichine, Knopf, New York, 1985. By far, the most comprehensive book I have found on the subject of wines. Lichine is a recognized expert on wines and presently owns a Vineyard in France where he produces some of the world's better recognized wines. (p. 2) In two paragraphs, discusses the use of wine in the Bible and in the lands of the Bible. (p. 3) Followers of Mohammed are forbidden to use wine. (Jews and Christians spread its use.) Moslems have spread prohibition. Chapter 3, "Wine and Food" emphasize that wine and food go together chemically in a complementary way, while distilled spirits and food do not. Chapter 7, "Wine and Health" is "must" reading. Some samples: The study of wine is necessarily the study both of the particular and of the general effect - of the component and the composite. In France it is held that men who drink wine are happy, men who drink beer are heavy and often slower-witted, and men who drink spirits may be hectic and are often ugly-tempered. Professor Arnozan has said: `Wine taken every day in moderation gently excites the intellectual faculties of him who absorbs it. It ends by giving him certain special characteristics: sharpens his wits, animates, renders more amiable, confers a great facility of assimilation, producing a sort of self-confidence - such are the traits of the man who every day makes use of wine. * * * * Vitamin B is significantly present in wine. Red wine is richer than white in many food elements because it is obtained by maceration or steeping with the skins during fermentation; this is not the case with white wine, yet studies at the University of California College of Agriculture have established that in vitamin B content there is no difference between red and white wine, nor between dry and fortified wine. In riboflavin, white wines tend to lead, some of them having two-thirds the value of fresh milk. The vitamin B complex in wines remains stable and does not deteriorate as they age; but the freezing or pasteurizing necessary to preserve unfermented grape juice destroys vitamin B, including riboflavin, the content of which may reach 120 micrograms in 100 grams, with 50 micrograms of thiamine and other elements. * * * * Besides vitamins and minerals, which help to maintain the body and its metabolism, are the nutritive components in the grape sugars poly phenols, proteins, and alcohol. ('It has been demonstrated that natural grape sugars in wine are readily absorbed by the human system and are desirable in the diet, that the alcohol in wine is a quick source of caloric energy, that wine has a definite blood-building iron content.' - Encyclopedia Britannica.) Ninety-five percent of the energy in alcohol is converted for immediate use - so Neumann said in Germany at the beginning of the century, and it has been confirmed by Atwater and Benedict. 'Ethylic alcohol is absorbed directly and progressively unless the stomach is empty.' (Starling.) 'Carried by the blood to every part of the system, it is burned up in the tissues.' The nutritive value of wine has been recognized in Spain, where it is placed under the same price controls as bread. Because of the nourishing quality of the other ingredients in wine the alcoholic content is taken into the body more slowly and utilized more efficiently than when it is absorbed in a higher percentage from more potent drinks. * * * * Research by Professor Georges Portmann of Bordeaux, president of the International Committee for the Scientific Study of Wine, and by Max Eylaud has revealed that while a small amount of alcohol can increase the vigor of the human machine by 15 per cent, a double and triple dose does not have a proportionately greater effect, and it has been found independently that in larger quantities of alcohol there is an inhibition which actually decreases its utility. The approximate 11 per cent of alcohol in natural wine is believed to be the most effective proportion. Even more surprising is the claim that alcohol as an internal disinfectant seems to be most powerful in solution in wine and even in wine-and-water. The increase of prophylactic effect with the decrease of proportion of alcohol remained totally baffling until very recently, when it was discovered that certain elements of wine, other than alcohol, prevent or impede the growth of the germs of certain diseases in the human body." * * * * Wine As Medicine Some specific curative effects of pure unadulterated wine in cardiology, neurology, geriatrics, etc., are as follows: (1) In France the general opinion is that by their richness in tartrates, certain wines add to the intestinal secretion, although red wines with high tannin content decrease it. Such red wines have long been well known for relieving diarrhea, particularly through the influence of the tannin in red wine on the large intestine. (But this is only true of good wine, especially Bordeaux; it is not suggested that a wine which has been adulterated with coarser blends will have the same beneficial effect.) Wine is beneficial also in cases of colitis and hemorrhoids. (2) It is indispensable in low-sodium diets: a glass of wine contains from 1.3 to 9.9 milligrams of sodium, whereas an egg contains 40 milligrams; a glass of milk, 120 milligrams; an ounce of Cheddar cheese, 210 milligrams; a slice of white bread, 215 milligrams. (3) Regular wine-drinkers are less apt than others to develop gallstones. (4) `It is the safest of all sedatives' (according to Haggard and Jellinek). (5) Wine that is rich in iron counteracts iron deficiency in anemia. The remainder of the chapter covers such topics as: - Wine as a germ-killer - Wine is not all alcohol, and alcohol does not necessarily lead to alcoholism. Toward the end of this chapter, Professor Georges Portmann is again quoted as saying something vital: Wine is a total complex - balanced, living, and in existence nowhere else. Do you know anything about food and life and think that balance and vitality count for nothing? It is the only thing man consumes that comes to him direct from the earth and alive." Can you think of any more beautiful symbol of life - new life, sustained life, eternal life - than the gift of the "fruit of the vine" - wine - to man? Chapter 9 - Wine: What It Is, How It Is Made, is quite informative, especially to the novice in this field. Primarily it deals with the natural yeast on the skin of the grape interacting with the natural sugars in grape juice - dextrose and levulose - to convert them to alcohol. An interesting table compares the composition of fresh grape juice (must) with that of wine:
Most of the changes involve the yeast converting sugar - specifically, mostly sucrose - into the alcohols and esters that appear in wine. It is the synergistic combinations of these chemicals, doing what no one of them could do alone, that give wine its almost "miraculous" properties of being at one time a food, a medicine, and a symbol for blood. Some prohibitionist historians have leaned heavily on some quotations of ancient writers about the early women drinking grape juice - or an "unfermented wine." (p. 175) Women and Wine. Women, apart from hetairai and flute-girls, seldom came to these parties, but some of the courtesans had strong heads, and from Nausicaa onward, Greek women generally drank wine - which is only to be expected in a country where it is the normal drink. A lot has been written by old writers about almost legendary times in Greece and the austere early days in Rome, when women drank nothing but innocuous sapa (unfermented wine) [grape juice! - ART]; but the women of a more sophisticated Rome drank with the men and sometimes got very drunk. As for the Greek rites of Dionysos, a fever which broke out originally in Thrace, women were the more numerous of the worshippers and the more violent - and even when the worship of the wine god had sobered down to a ritual without Maenad dances and destruction, women, as Mr. Charles Seltman has pointed out, still made Bacchic pilgrimages to Delphi. (p. 265) Israel: Wine History. Gives a good overview of one of the richest wine-producing regions in the history of the world. Informative section. Around The Winery, Joseph S. Bianchi, Singleday Publishing Co., 1982. General booklet about wines, including chapters called: History of Wine Making, Wine Tasting Made Easy, Popular Wines and Their Origin, The Chemistry and Romance of Wine, The Modern Winery, The Winemaker's Schedule, Wine Hints and Ramblings, Your Wine Cellar, Things to Come, Wine Cocktails Made Easy, The New Metric Sizes, California Winery Locations. The Nation's 100 Largest Wineries, Glossary. (p. 6) Since the grape skin naturally contains a good quantity of wild yeast on its surface, there was really nothing else to do, for once the grape was broken, the sweet grape juice and the wild yeast all came together and it would have been impossible to keep the mixture from becoming wine within a period of three days. It was as though God wanted to be sure that man would find wine; and so man did. (pp. 60, 61) At this point it must be obvious that I am about to compare the medically approved tranquilizers to wine. Amen. But, before I pursue this course let me state philosophically that the abuse of the mildest and most natural substances can make them all dangerous. Not enough food and we die of starvation . . . but too much food leads to obesity, which negatively affects the heart. Insufficient sunlight may cause rickets, and too much sun can cause sunstroke and death. The lack of water can cause dehydration and death, too much water can cause drowning. Everyone knows about these extremes, yet no one would think to do without these three basic requirements of nature because they fear the extremes. I contend we should adopt the same philosophy toward wine, for when it is used in moderation, wine is the best known natural tranquilizer, and the most complex substantive beverage devised by nature. Bible and "Social" Drinking, The, William Dawson Jeffcoat, Robinson TypeSetting, Corinth, Mississippi, 1987. Jeffcoat presents an organized argument for the Two-Wine Theory. An extensive bibliography is provided. Does not mention its use in the Lord's Supper. Author focuses more on logical arguments than on the substance of scripture and the scientific nature of wine. Bible, The Saint, and The Liquor Industry, The, Jim McGuiggan, Montex Publishing Co., Lubbock, Texas, 1977. Proponent of the Two-Wine Theory of Scripture. This theory is popular today among those who have done limited research into the question and generally holds that (1) when "wine" is praised or spoken well of, it obviously means grape juice, or some other non-alcoholic beverage. (2) When "wine" is condemned or spoken ill of, then it is an alcoholic, fermented drink. Takes the position that drinking anything alcoholic is wrong and that Jesus would not have done it nor encouraged others to do so. Two-Wine theorists lean heavily on the phrase coined by Thomas Welch - unfermented wine - a condition which cannot exist and is self-contradictory. Some samples: (pp. 130ff) Jesus may well have used the most common drink at the Passover, but it is not clear what the more common drink was, fermented or unfermented wine. There are those who are sure that Jews mostly used intoxicating wine - perhaps they did, it was common enough at Purim at which a man's "duty" was to get so drunk he couldn't tell the difference between "Cursed is Haman" and "Blessed is Mordecai.". . . . At the Passover board we hear of warming pots and kettles (Lees) and we hear of cups of wine being "mixed." It's common knowledge that at the Lord's Supper in the first centuries the use of water and wine was perhaps the prevailing practice. (I'll say a little on that later.) How that began we can only guess, but it surely isn't unreasonable to believe they borrowed it from the Jewish Passover. So common was the mixing of water and wine that the Talmud contains legislation about the responsibilities of the wine-vendors (see Isaiah 1:22), Baba Mazia 59-60a. Rabbi Bartenora speaking of the wine for offerings (boiled wines in particular) said, "People drink less of it." Why am I bothering with all this? To make it clear to you that even if Jesus used the common drink at the Passover (and I've no reason whatever to doubt this), it doesn't at all follow that he used intoxicating wine. [Say, "what?" - ART] I think he used non-intoxicating wine because I see a moral problem in the Savior drinking about 3 pints of alcoholic wine! The Talmud tells us (Pesahim 10:1) that every person partaking of the Passover must drink 4 cups of wine. But what if he is extremely poor? "They should give him not less than four cups (of wine) and even (if he receives relief) from the Charity plate." . . . . We are told "Each of the four cups should contain sufficient (undiluted wine) to make a quarter of a log (of diluted wine)." Nazir 38a. We are then told "wine was usually diluted with three parts water." I think he used unintoxicating wine because the fermented was forbidden at the Passover and the ferment in bread and the ferment in wine is chemically the same. See Exodus 12:19, 20. It is true that when the Bible talks of leaven in this matter, bread is always the thing under consideration. This is not surprising since wine was not a part of the original passover feast. If the unleavened bread was the only bread to be eaten because it reflected the haste with which they left Egypt, what would you think of unleavened (unfermented) wine? Grape juice does not begin to ferment immediately upon leaving the grape . . . . In the Passover meal, leaven was forbidden. The fermenting of wine is a leavening process. I think therefore, fermented wine would have been excluded. As many have done before and since, McGuiggan mixes up unleavened with unfermented. They do not mean the same thing at all. Likewise, fermenting is not a leavening process. Leavening is a thing, a noun - it is yeast - not an action! I am puzzled at his meaning of "I think he used unintoxicating wine because the fermented was forbidden at the Passover and the ferment in bread and the ferment in wine is chemically the same." First: By nature, wine is intoxicating. There is no unintoxicating wine! Our Lord either had intoxicating wine or He had no wine at all! Second: The "fermented" was not forbidden at the Passover. Yeast / Leavening / Leaven was forbidden. Yeast / Leavening / Leaven causes things to ferment; it is not ferment itself. To ferment is an action. Yeast / Leavening / Leaven is a thing. Third: If by "ferment", he means yeast, then
he is only partially correct in the above statement. Bread Yeast and Wine Yeast
are of the same strain (Saccharomyces cereviseae). This yeast is the most
frequently used because of its powerful ability to convert sugar into alcohol
and carbon dioxide. This happens in bread and in grape must (juice, skins,
seeds, stems). However, leavened bread and grape juice have yeast still in them.
There is no yeast in wine and no yeast in unleavened bread. Bible Wines: or, The Laws of Fermentation and Wines of the Ancients, William Patton, D.D., Star Bible, Ft. Worth, Texas, 1976. A prohibitionist and a proponent of the "two-wine" theory. It is difficult to tell, but Patton may have been the original author of this theory. This booklet became a handbook used during the prohibition movement in the United States. Because of renewed interest, it was republished by the Star Bible Company. Mr. Patton deals "fast and loose" with fact. A winemaker, contemporary with Patton, published A Lay Thesis On Bible Wines, to refute Patton's factual errors about the winemaking process. Patton also misapplies quotations from ancient historians. Using partial quotations, he makes it appear that the people of the ancient Greek, Roman, Egyptian, and Babylonian cultures drank grape juice instead of wine. Patton applies this erroneous interpretation of activities to "The Ancients," then he assumes - with no documentation - that the Jews of Jesus' time did not drink wine, but rather, grape juice. The most unfortunate thing about Patton's book is that his ideas have been believed and refined by good men such as McGuiggan and others. Even though McGuiggan does go back to original sources and give many quotations in context, which Patton does not, the two-wine theory is thus carried on to still another generation. Encyclopedia Americana, Article: "Wine", 1980. Gives excellent history of wine, description of fermentation and processing of wine from ancient times to present. Enjoying Wine with Paul Gillette, Paul Gillette, Videotape, Selluloid/James Cline, Jr., 1982 Video tour of a vineyard and winery with a description of wine making, showing some modern equipment. Visits several vineyards for tastings. Internal views of wineries. Wine tastings. How to judge wines. Frugal Gourmet Cooks With Wine, The, Jeff Smith, William Morrow and Co., New York, 1986 A former Methodist minister cooks up more than 300 recipes for cooking with wine on his daily Television show. Along the way, he passes on some fascinating tidbits about the history and nature of wine, along with some practical philosophy. (p. 10) Wine is a food, and it is to be treated as a food, not a romanticized beverage to be drunk only on special events. It will help you be more creative in your cooking, cut down on your desire for salt, raise the normal meal to that of an occasion and it will help your appetite. All of this occurs without leaving any alcohol in the food, since the alcohol evaporates when cooking. All that is left is flavor, health, and class. (pp. 11ff) There are also people who are going to be a bit uneasy over the fact that a United Methodist minister is urging them to cook with wine. I am sure that it has something to do with our Puritan upbringings. I really believe that wine must not be thought of as a demon in its own right. While it is true that some people over-indulge in wine drinking, it is not true that the way to prevent your children from such overindulging is to tell them to avoid wine altogether. The Yale Alcohol Studies of some years ago indicated that those groups who enjoy wine at the table produce college offspring with fewer alcohol problems than groups that abstain. To put it bluntly, the Roman Catholic and Jewish students (whose cultures treat wine as a food) have fewer alcohol problems than the Baptists and old camp Methodists. . . . Don't make a big deal of wine in your home and your children in turn won't make a big deal of it when they go off to college seeking freedom and independence. Wine is a food. Regard it very matter-of-factly. Avoiding something as wonderful as wine because some people misuse it just doesn't make sense to me. Saint John Chrysostom saw the same problem in the early church. "If you say, 'Would there be no wine' because of drunkards, then you must say, going on by degrees, 'Would there be no steel,' because of the murderers, 'Would there be not night,' because of the thieves, 'Would there be no light,' because of the informers, and 'Would there be no women,' because of adultery." He makes an interesting point. And he made his point in the fourth century. (pp. 74f) . . . . Wine is proof that God loves us and wants us to be happy. Surely this proof is still obvious and valid. The cleverness of the King of the Universe shows through in each grape. And looking for the cleverness of the Creator in Creation is precisely how the old Jewish prophets did theology! Fr. Robert Farrar Capon, author of The Supper of the Lamb, urges us simply to look at a grape. Yeast on the outside and sugar on the inside is a divine idea, he maintains. All we need do is crush a grape and it goes its God-given course. Indeed something underhanded, such as pasteurization, must be done to a grape to prevent it from going its God-given course. Capon is right! The process of pasteurization was not used on grape juice in this country until Prohibition, a process put on the market by the Welch family. Up until that time all Methodist churches celebrated the Lord's Supper with wine. They always had. That all went with the marketing of the Welch family product. Is it not odd that one of our major bishops at the time of the ruling out of wine at the Eucharist was a chap named Welch? Yes, same family, same market. No, something underhanded has to be done to wine to prevent it from going its God-given course. Genie In The Bottle, Unraveling the Myths About Wine, The, Roger Morris, A & W Publishers, Inc., New York, 1981. (p. 21) One reason parents may be reluctant to serve children wine is the lingering Puritan notion that wine "will not be good for them," even though the healthful properties of wine have long been known. But even the ancients knew nothing of its value as a source of vitamins and as a killer of harmful bacteria. Wine is far short of being any wonder drug, but it is interesting to note that Canadian scientists have discovered the phenols present in wine pigment can kill viruses, including those that cause polio. The list of potential dangers is short - alcohol. Obviously, no one wants growing children to be tipplers and, in fact, teenage alcoholism is a serious problem. But the root of juvenile drinking problems seems to be in surreptitious drinking, not in sensible consumption at family meals. As a student of mine once explained: "I'm Italian, and our family always had wine, so who wanted to go out and drink wine to rebel? There were other ways to get in trouble." Chapter Titles are: The Three Steps, Developing a Wine Sense, Wine at Your Table, Having Fun With Wine, How to Be Master (or Mistress) of Your Cellar, Deviations from the Norm, and Unraveling the Mysteries of Wine Making. God's Stewards: The Sacred Mission of Welch's Grape Juice, Julia Koltenbah Gant, Unpublished Paper, 1987. Speaking of the dentist, Dr. Thomas Bramwell Welch, (pp. 5ff) As diversified as his interests were, Dr. Tom was never prouder of any accomplishment than his experiments that brought about a non-alcoholic fruit juice. The Methodist Church of Vineland [New Jersey] had appointed Dr. Tom the new Communion Steward, making him responsible for the preparation and serving of the Lord's Supper for the congregation. Dr. Tom had always been an "ardent Prohibitionist" at heart (Wharton 56), and his conscience was troubled by the fact that fermented wine was used to represent Christ's blood in the Lord's supper. One particular incident occurred shortly after Dr. Tom's assumption of Communion duties which "more than ruffled his feathers - it blew them clear off" (Welch 6). A visiting preacher stayed in the home of Dr. Tom, his wife, and their seven children. The preacher was a reformed alcoholic, and the Communion wine offered by Dr. Tom and the Vineland Methodists "unleashed in him an uncontrollable urge for stronger drink" (Chazanof 7). Dr. Tom, upset and grieved at this unhappy incident, told his family that "something had to be done about Church wine," and that "he was the one who was going to do it" (Welch 6). Charles Edgar Welch, one of Dr. Tom's sons and who would later be the one to make Welch's a household name, wrote a letter to his father, December 29, 1901 (Chazanof 9), reminiscing about the days just prior to the birth of "Dr. Welch's Unfermented Wine:" That Fall, 1869, in Mother's back kitchen, you experimented with blackberry juice. Then we squeezed those few grapes, and made those few bottles of Dr. Welch's Unfermented Wine. For two or three years following, you squeezed grapes. You squeezed the family nearly out of the house; you squeezed yourself nearly out of money; you squeezed your friends." (Welch 6) As a result of all that squeezing, the world had its first preserved, unfermented, non-alcoholic grape juice. Welch had borrowed his technique of heating and bottling from the pioneering theories of Louis Pasteur who had discovered in the 1850's the existence of microscopic organisms called "yeast" which caused fermentation of the grape's sugar into alcohol (Pederson 234). Dr. Tom was ecstatic over his grape juice. Here at last was a viable substitute for intoxicating liquor in the communion. At last he and his temperance-minded fellow Methodists could remove alcohol from the Lord's Table. Dr. Tom expected an immediate and wide-spread acceptance of his new unfermented sacramental wine, but just the opposite occurred. Churchmen wanted nothing to do with Welch's because "wine must be served, and it is not wine" (Welch 6). Those against the removal of wine from the communion objected on the basis of scriptural authority and tradition (Wasson 63, 87, 89, 198, 202, 283). The Bible, they asserted, taught that wine was to be used in the communion because Christ himself had drunk it and commanded that it be drunk when he instituted the memorial. Throughout the centuries the Church had always used wine. And wine, by definition, the churchmen reminded Dr. Tom, was fermented." (pp. 10ff) Methodists also began to support secular temperance societies in their efforts to weaken the grip of Demon Rum on society (Mohler 6-13). The Methodists were so strong in their furtherance of the temperance movement, that Professor J. Robert Nelson points to the widespread use of grape juice in the communion across the United States as being the result of Methodist influence. Nelson explains: The rubric calling for unfermented grape juice is widely honored in practice. This is well known to be a concession to the moral convictions of Methodists on intoxicating drink, the theory being that the taste of wine will stimulate the desire for more. (Whalen 24) Much of the popular temperance literature drew the public away from the consumption of alcoholic beverages to the consumption of soft drinks. Welch grape juice benefited from such literature. In 1879 Lou J. Beauchamp published his Sunshine: written in the interest of Temperance, Sunshine and Good Humor for the Drunkard, the Drunkard Maker, and the Drunkard Saver, asserting the Christ himself drankgrape juice and not wine. Beauchamp urged readers to "remove strong drink from the communion table," warning them that "no matter what you use, light grape wine or forty rod bourbon, they both have alcohol in them" and "if fermentation has taken place . . . [such drinks] are full of the devil" (255-56). Beauchamp's flowery description of the fermentation process near the beginning of Sunshine is typical of the temperance writing at the turn of the century. (pp. 12ff) The association of the word "fermentation" with Satan . . . indicates a common attitude which was beginning to spread like wildfire from pulpits and pens across the nation. Scholars were asserting that religious leaders from the Early Fathers down to the present had misunderstood the Hebrew and Greek terms for vine products in the Bible. Scholars who compiled the Cyclopedia of Temperance, Prohibition, and Public Morals (Pickett 1917) stated that "it is grossly improper to make use of a decayed product - fermented wine - to celebrate the victory of Jesus Christ over death and decay." They further wrote that the Passover wine which Jesus drank was unfermented, directly contradicting other scholars such as Wasson. Methodist scholar Leon C. Field, A.M., Frederic Richard Lees, and Dawson Burns explained the Hebrew and Greek words in the Bible for various grape products, asserting that words for strong drink were always placed in a condemnatory context and that words which Field, Lees, and Burns translated "unfermented grape juice" were always placed in a laudatory context. . . . Temperance sympathizers everywhere began to feel that they were being inconsistent in their use of fermented wine in the Lord's Supper. They began to adopt grape juice into their worship services. Welch's Grape Juice finally "satisfied not only Vineland's Methodists but also similarly squeamish congregations all over the nation" (Furnas 324) Charles Welch was adept at appealing to Prohibitionist leanings. The advertising from around the turn of the century in religious publications appealed to temperance supporters. Chazanof identifies an 1897 ad as philanthropic. The ad reads, "Will the church accept a supply of Welch's Unfermented Wine for your next Communion service? We offer this at no cost to you; simply signify your willingness to receive it" (76). Ads continued to link spiritual purity with temporal purity. Welch's was "without a drop of water or a particle of alcohol." Charles circulated widely his father's essay, "What Wine Shall We Use at the Lord's Supper?". . . . Another advertisement was blatantly Prohibitionist in nature. It ran: "If your druggist hasn't the kind that was used in Galilee containing not a particle of alcohol, write us for prices." [He apparently forgot the fact that Jesus observed the first supper in Jerusalem of Judea - not Galilee and with wine! - ART]. Another . . . "Churches will find Welch's Grape Juice as economical as fermented wine, and certainly the preference should be given to the pure and the harmless, even though [sic] the price were a little more" (Chazanof 77). (p. 21) Charles saw himself as God's steward and gave large sums of money to the Methodist Church endeavors, to temperance societies, and other charitable organizations. When he died on January 6, 1926, his Last Will and Testament read: "Unfermented grape juice was born in 1869 out of a passion to serve God by helping His Church to give at its communion "the fruit of the vine," instead of the "cup of devils." Very early did I hear from my Heavenly Father and from my earthly father, "Take the child and train it for me," and this commission I have tried faithfully to perform." Hachette Guide to French Wines, The, Andrč Vedel, General Ed., Knopf, New York, 1986. (p. 14) However, the sacred bottle has its opponents who see it as a poison to the body and a social scourge. But one should not confuse usage and excess. Their affirmations may be partly true, but they are often too dogmatic and should be qualified. It is absolutely indisputable that wine can be very good for the health. Consider its etymology: vitis (the vine) and vita (life) - wine is life. Its acidity is good for the digestion, and its relaxing properties benefit many bodily functions. Besides its therapeutic and constitutional qualities, which have been known for thousands of years, wine has properties which make it one of the most efficient ways of disinfecting polluted water, for the tannins it contains neutralize viruses and bacteria. Moreover, recent research has shown its effects on the cardiovascular system: a public enquiry in The Lancet in 1979 revealed the inverse relationship between wine consumption and coronary death. The latter is three to five times less common in France and Italy than in Ireland and Scotland, where wine- drinking is not so widespread. (p. 24) The basic microbiological phenomenon that produces wine from grape must is the alcoholic fermentation. The fresh must is stored in a vat, where the evolution of a species of yeast (Saccharomyces cerevisiae), in the absence of air, breaks down the sugar in the must into alcohol and carbonic gas. During this process, a number of secondary products appear (glycerol, succinic acid, esters, etc.) which contribute to the wine's aroma and flavor. Fermentation releases calories that cause the vat to heat up, and artificial cooling may be necessary. In certain cases, secondary or "malo-lactic" fermentation may follow the alcoholic fermentation: malic acid - a constituent of the grape - is broken down into lactic acid and carbonic gas by the action of lactic bacteria. As a result the acidity level is lowered, the wine is softened and the aroma refined; this transformation gives the wine greater stability, and it may be cellared with confidence. While the effects of malo-lactic fermentation always improve the wine, only more complex white wines needing to mature in bottle benefit from it. The yeasts and lactic bacteria responsible for the alcoholic and malo-lactic fermentations are naturally present on the grape. In some regions, the natural wine yeasts are sufficient to start the alcoholic fermentation. Other regions aid the process by adding a live yeast solution, or even commercially marketed dry yeasts. The possibility of altering the typicity and quality of wines by using selected microorganisms during fermentation has often been discussed. However, it has never been proved beyond doubt: the wine's quality depends on the quality of the grape, and therefore on natural factors such as soil and climatic conditions. Once the yeasts have stopped fermenting, care must be taken to eliminate elements which may contaminate the developing wine. These include toxic by-products of the yeasts themselves. Together with bacteria which begin to grow as soon as the yeasts become inactive. A recently discovered process enables the toxic substances left behind by the yeasts to be removed. Different precautions must be taken against the bacteria which remain in the wine during conservation in vats or barrels. These may cause decomposition of certain of the wine's constituents, as well as oxidation and formation of acetic acid (the process by which vinegar is manufactured). These risks can, however, be avoided by modern methods of vinification. Lay Thesis on Bible Wines, A, Edward R. Emerson, Merrill & Baker, 1902. A wine maker who was a contemporary of Patton, wrote to set the record straight and correct errors of fact or misrepresentations about winemaking that Patton made: In certain circles the question may be asked, Why should a maker of wines stray within the realms of theology? More pertinently the question could be reversed, but the answer would be speculative while the reply to the original question would be practical knowledge. So much has been written upon the wines of the Bible in a theological sense, and so little in a practical way that I feel I will be pardoned for my invasion. There are elements in the use of wine that are not fundamental. A foundation seldom accurately predicts the structure that is to be raised upon its walls, and the lapse of nearly two thousand years before the two-wine theory is advanced shows conclusively the kind and nature of the building that may be erected if the foundation still exists. The theologian and the wine-maker are controlled by the same laws, and if these laws have changed the advocate of the two-wine theory is correct. On the other hand, if the laws are immutable I respectfully ask your consideration and the constant bearing in mind that I am a maker of wines. Emerson's thesis makes for some ponderous reading. It comprises approximately sixty pages of small type - and it is all written in one paragraph. Of course, that was the writing style at the turn of the century. I am sure he would not mind knowing that I shall attempt to break it into a few paragraphs to make the statements easier for us (who are accustomed to seeing "white space" on pages) to grasp. Emerson had no patience with the advocates of the "two wine theory" which he knew to be false. Simultaneously with the growth of the temperance question there came into existence an element that, though of itself only secondary to the cause of temperance, seemed likely in some circles to supersede its source. The good results that had been accomplished by the earnest, hardworking disciples of the temperance were in great danger of being lost; asceticism had entered the fold, and with a pertinacity that only ascetics can develop began at once to dominate the cause. Total abstinence from the use of wine was what they demanded and exacted; but unfortunately for them there was one authority they were compelled to respect with repeatedly upheld and advised the use of wines in moderation. The most sacred solemn act that a human being can perform is the partaking ofcommunion, and as this rite called for wine, the ascetics demanded and insisted upon a substitute. What he observes here has been repeated over and over throughout history and is practiced (and preached) by some today. That error is asceticism. Jesus taught temperance. His disciples practiced temperance. However, even in the first century there were some who taught that total abstinence through self denial as a "higher form" of Godliness. Paul, writing to the Colossians warned them against the false doctrines of asceticism (Col. 2:8 - 23), and taught them that these kinds of self denial (abstinence from things) appeared to be wise, to be sure, but are of no value against satisfaction of the flesh. In other words, total abstinence from some things was being taught even then, but the source of those doctrines was "philosophy and empty deception, according to the tradition of men, according to the elementary principles of the world, rather than according to Christ" (v. 8). Sooner or later, every error runs head-on into the truth of God's Word. When that happens, the proponents of error either see their wrong and repent, or they do as the advocates of the "two-wine theory," they find a philosophical way around it. After all, for those who want to believe error, God sends a "deluding influence (2 Thes. 2:11) so that they might believe what is false" and be lost. So why should it surprise us if someone tries to find a way to make error palatable to believers of the Bible? Why should we think that error will come to us from "without." Would you believe someone whom you knew to be an atheist if he tried to convince you that you could live the rest of your life without observing the Lord's Supper and be saved? Would you come nearer to believing another Christian for whom you had great respect? Of course you would. So would I. That is just how the "two wine theory" began. It began among religious people who had fallen for a false doctrine about wines, and who were looking for a way to reconcile total abstinence with the Bible truth about wine. Continuing: This beautiful symbolical form had better be dispensed with if it was necessary to use pure wholesome wine, for in their minds one little taste of wine was more powerful for evil than the prayers and moral teachings of the community were for good. In their sight wine was "Monstrum nulla virtute redemptum a vitus." But the Bible in unmistakable language commended wine, and all of their arguments against its moderate use had little effect so long as this authority could not be confounded. Confutation they knew was impossible, but if they could instil a degree of doubt into the intent of the meaning of the different Biblical passages which upheld the use of wine they might be able to get adherents; or if unsuccessful in this, their field for argument would be enlarged and their love for contention would be somewhat gratified. Of course, those passages which condemned the use of wine were congenerous with their minds and were therefore right; but they were so few in number, and there were so many of the other, that they were worried. Suddenly the idea of having two Scriptural wines developed itself, and the ascetics became exegetes and have maintained their position as such ever since. Volumes have been written upon this subject and pamphlets by the thousands have been printed, some sold and others sent broadcast throughout the length and width of the land, in order to prove that one wine of the Bible was vile and vicious; and so strong was its power for evil that to even touch it was dangerous, and fraught with consequences so dreadful that they were almost beyond the power of man to depict. The other wine was almost the reverse in its actions, and any one could partake of it with impunity as often as they felt disposed, for no evil could follow its use. The troubles of our ascetic friends had just begun. They had found a way by which they could bewilder their fellow-men, but they hardly knew what to name their new discovery. The idea of calling it wine was repugnant to them; but the Bible plainly said that Christ made wine (St. John xi. 9), and nothing else. There was no other name for it that any one with an ounce of sense would tolerate for a moment; but this wine of their invention had to be made harmless and beneficial, and in a moment of great thoughtfulnessthey called it "unfermented wine," and their worry and care were over. Then, he compares the work of the "two wine" theorists to the sleight of hand performed by magicians: Reason, science, and the teachings of two thousand years were to fall apart as if cut with knives. Linguistic legerdemain has been indulged in to such an extent that even many of the most watchful have failed to see the glaring absurdity and utter ridiculousness of the name they have chosen for their second wine. "Unfermented wine," the Rev. Edward H. Jewett in his work on "Communion Wines" says, "in Scripture phraseology is a misnomer and self contradictory." He should have gone further and said that such a substance is an impossibility. No one, not even the ascetic, will deny the fact that wine is fermented juice of the grape; in fact, they admit it when they attach unfermented to it, for the word "wine" if used by itself tells explicitly what it is, and also what they think it is - the fermented juice of the grape. New York Times Book of Wine, The, Terry Robards, Avon Publishers, New York, 1977. General book giving an alphabetical listing of current wines with an appraisal of each. Part I of the book discusses Wine Tasting, A Glossary of Tasting Terms, Tasting Parties, Serving Wine, Glassware, Storage, Ageing and New Vinification, Stocking Your Cellar, Labels & Wine Laws, and How Wine is Made. Includes maps of wine growing areas and a thorough index. In the Wine Tasting chapter, under the heading "Aftertaste": The impression that remains after you have swallowed the wine is the aftertaste. Commercial wine-buyers always spit out the wine they sample when they are trying to decide on their purchases. The main reason is to avoid the buildup of alcohol in their systems that will hinder their ability to make wise investment decisions. It is said in the wine trade that the worst investment decisions usually involve the last wine tasted, assuming the buyer is swallowing. Somehow, the more wine you drink, the better each successive wine tastes. But the commercial buyers who do not swallow are robbing themselves of one of the most important elements in the tasting experience. Based on these facts, shouldn't we understand the wedding guests' surprise that their host "saved the best for last," when Jesus performed the miracle at Cana. As their sense of taste deteriorated, it was customary for the host to bring out the lower quality wines. This had nothing at all to do with drunkenness, only the effect of the elements in wine on the tastebuds. (p. 299) The Chatauqua-Erie Region was for years known more for its grape juice (Welch's) than for its wines, even though the earliest vines in the region were planted in 1818, again by a local man-of-the-cloth, Deacon Elijah Fay. His son Joseph founded the first commercial winery in Brocton in 1859, a year before the Pleasant Valley Winery opened in Hammondsport. Today there are more than 20,000 acres of wine grape varieties. Dr. Charles Welch, a dentist, did his best to root out every variety but the Concord grape used in his world-famed juices, jams and jellies, but in 1960 something happened to turn the tide. Frederick S. Johnson, who had inherited 70 acres of Concord from his father, decided to rip them out and plant grapes that would yield the kind of wine he had grown used to drinking in his travels around the world. Johnson Estate Wines are made exclusively from French-American hybrids, and Johnson has expanded his vineyards to 130 acres. The wines are mostly dry, attractive and well made. (p. 397) George Washington grew grapes at Mount Vernon as did Jefferson at Monticello. Jefferson was particularly keen on developing wine in America, hoping to substitute wine as a national beverage in place of the hard liquor that his countrymen favored. "No nation is drunken where wine is cheap," he wrote. Reader's Digest, Carol and Malcom McConnell, Article: "Ancient Secrets of Modern Nutrition," September, 1986. Generally this article concentrates on recent studies into the diets of the lower class and rural Mediterranean areas from ancient times to the present. What is being discovered today is that the simple diet consisting primarily of whole grains, vegetables, fish, and wine, fights today's leading killers. Contributing to our early demise is a diet rich in animal fat and poly-unsaturated vegetable fats - with no wine. Grapes and wine. A 1979 report in the British medical journal The Lancet cites a statistical relationship between drinking wine and a low heart-disease death rate. The researchers studied 18 Western countries. Two - Italy and France - are Mediterranean and have two of the highest rates of wine consumption, while death rates from heart disease are markedly lower than those of the other nations. Noting that wines are rich in trace elements, the researchers speculate that these may provide the protective effect - while emphasizing the need for more research. Moreover, the adverse effects of immoderate drinking - alcoholism and cirrhosis of the liver, serious problems in France's northern cities - are not as widespread in southern French villages that follow the traditional diet. Nor does alcoholism seem to be as common in the Greek and Italian village cultures. Other research indicates that moderate wine- drinking with meals reduces stress. Isn't moderation what Scriptures teach? Why should these conclusions surprise anyone? Romance of Wine, The, H. Warner Allen, Dover Publications, New York, 1971 (an unabridged and unaltered republication of the work originally published by E.P. Dutton and Co., in 1932). Chapter Titles: Part I: The Gentle Art of Wine Drinking, I. The Aesthetics of Wine, II. Great Wines and Their Virtues, III. The Technique of Wine-drinking; Part II: The Miracle of Cana of Galilee or the Mystery of Wine, IV. The Making of a Natural Red Wine, V. The Making of White Wines, VI. Sherry, VII. Port - The Wine of Philosophy, VIII. Cognac the Soul of Wine, IX. (a) Homeric Cocktails, Pramnian Wine and Tokay, (b) The Wines of Ancient Rome. (p. 29) It is a strange coincidence that phylloxera should have indirectly reduced the lives of most wines, just at the moment when short-lived wines fit in best with our whole existence. The sixties of the last century were the most fateful decade in the history of wine. About 1860, Pasteur solved the scientific problem of fermentation, which had puzzled humanity throughout the ages, indeed ever since "Noah began to be a husbandman . . ." He showed that fermentation was due to life, thereby confirming an instinctive and almost universal belief that wine was not a mere chemical concoction, but a mysterious living organism, divinely appointed as the symbol of life. No one before had ever dreamed that the agents of fermentation were to be found in countless microscopic bacteria lurking, not in the grape itself, but in its bloom [on its skin -- Art]." Author gives succinct summary of fermentation process. It is not a decaying process as some authors seem to think, but rather (p.62): The essential part of wine-making is carried out by countless microscopic organisms, the yeasts or ferments of alcoholic fermentation, whose appointed function it is to preside over the conversion of the sugar contained in grape juice into alcohol, carbonic acid gas and infinitesimal quantities of glycerine and other substances. They are the supreme artists of wine, for the beauty of a wine depends on the success of their efforts. For convenience sake we shall often speak of fermentation as though it were caused by the direct action of these yeasts, the saccharomyces, though as M. Andrč Simon explains in admirably clear language in 'The Blood of the Grape', they do not themselves turn grape sugar into alcohol. They produce, however, and contain zymase, a catalytic substance, which enables the chemical reactions to take place, resulting in the transformation of one molecule of grape sugar into two molecules of alcohol, two molecules of carbon dioxide and some minute quantities of glycerine and other substances. (p. 63) The chief business of the wine-grower is to provide the good ferments [yeasts] with the conditions most favourable to them. His work begins with the labourious culture of the vine and the attempt to produce a grape after the saccharomyces' heart. He can help and reinforce his allies for the battle of fermentation, and when they have performed their task, he can do very little more for a fine natural wine than to leave Time to bring it to maturity. The less he has to interfere, the better his wine will be. By no means can he do the work either of the ferments or Time exactly as they do it. He cannot treat his wine as a chemical composition, in which he can make up for deficiency in any one component part by adding the missing substance and reduce excess by withdrawing the superfluous. The work of the ferments, like that of all living organisms, is very complicated and delicate, and the success or failure of a wine turns on the presence or absence and the perfect balance of the merest traces of certain substances. The chemist can no doubt augment the alcoholic strength or modify the acidity of a wine and accomplish various other 'improvements' but only at the cost of altering its character; for by no means can he exactly reproduce the subtle work of the yeasts of alcoholic fermentation. Yet though wine is so largely the work of Nature, there are few products which demand more untiring patience and more conscientious labour. Where wine gets its color: (p. 67, 68) The skin like the stalk contains tannin and acids as well as colouring matter which belongs to its inner cells. This colouring matter is not soluble in water or unfermented grape juice below a temperature of 50C (122F.), but it dissolves as soon as alcohol is formed and gives its colour to the wine. White wine can be made from black grapes - the classical example is Champagne - if the skins are removed from the juice before it begins to ferment. . . . If the colouring matter of the grape skin is exposed to the air, it oxidized and becomes insoluble so that wines made from raisins are colourless. Science85, Vol. 6, No. 8, October, 1985, Article: "The Biochemistry of Bacchus", Gary Blonston, American Association for the Advancement of Science to bridge the distance between science and citizen. William D. Carey, Publisher. Article on the current state of the wine makers craft. States that no one knows whether yeast is a plant or an animal, but that it lives and feeds on sugar, which it turns to alcohol and carbon dioxide. "'Stupid' Cell With All The Answers, A", Discover, Vol. 7, Number 11, November, 1986, Time, Inc., New York.
Successful Wine Making At Home, H.E. Bravery, Arco Publishing, Inc., New York, 1961, p. 15. Gives interesting view of the wine making process, along with several recipes for fruit wines. Discusses fermentation process, temperature variances, behavior of yeasts, necessity of sealing off oxygen, percentage of alcohol required for stability, etc. This Is Our Story, Welch Foods, 1986. Discusses how Thomas Bramwell Welch, a dentist, introduced the pasteurization process to grape juice in 1869. Welch was trying to "invent" a "non-alcoholic wine" for use in the communion service at the Methodist Church where he was a member. He called his product "Unfermented Wine," "The Fruit Of The Vine." This is the start of changing protestant churches in the United States from using wine in the Lord's Supper to substituting pasteurized grape juice instead. (pp. 1ff) Every company likes to think it has a unique history. We are no different. We think our uniqueness rests on the fact that Dr. Thomas Bramwell Welch, the founder of the Company, not only was the first to make grape juice over 110 years ago, but, by this achievement, he was also responsible for the development of the fruit juice industry as we know it today. Additionally, our uniqueness as a corporation rests on the fact that we are owned by a cooperative whose 1700 grower-members had the foresight to organize an agri-business that continues to serve the needs of members, employees, and consumers alike. We hope you find our story interesting. Ask some successful self-made men how they got that way, and you'll probably pick up a pattern in their responses: You must have a good idea to start with; then the initiative and determination to develop it into something of value; the ability to market it successfully; a the willingness continually to seek out new methods, new avenues of improvement; unswerving dedication to uphold the quality you built into your original product; loyal associates who share your feelings and are willing to use their talents to further your goals; and last, but not least, a little luck. Most successful business enterprises show strikingly similar characteristics. And well they should, for it is people who shape the destiny of businesses, and those businesses which are fortunate enough to have been led by men who shared these qualities for success are those which have grown and prospered. Welch Foods is a classic example. This booklet shows how these qualities, embodied in the people who gave their working lives to their execution, have made Welch Foods the leader in its field for more than 100 years, and have laid the foundation for future success. Back in 1869, a New Jersey dentist, Dr. Thomas Bramwell Welch, wondered if the theories of Louis Pasteur could be applied to the processing of grapes to produce an unfermented wine that could be used in his church's communion service. One day with his wife and 17-year-old son, Charles, he picked about 40 pounds of Concord grapes from the family's yard. Taking over Mrs. Welch's kitchen, they cooked the grapes for a few minutes and then squeezed the juice through cloth bags into twelve quart bottles. After sealing the bottles with cork and wax, Dr. Welch lowered them into boiling water long enough to kill all yeast organisms in the juice and prevent fermentation - the same technique used in the pasteurization of milk. For weeks the family waited, listening for the explosion that would signify failure. But no explosions occurred and when the bottles were opened, Dr. Welch discovered he had succeeded in producing a sweet, unfermented grape juice. He convinced his pastor to try his unfermented wine, as he called it, and began processing and selling a limited amount to churches in Southern New Jersey and Southeast Pennsylvania. Little did he realize that he was starting a new industry - the fruit juice industry. (p. 3) (Captions for photographs only) 3. The modern-day fruit juice industry began in the Vineland, New Jersey, home of Dr. Thomas B. Welch, where 40-lbs. of grapes were pressed in the kitchen (marked A over the building at the left), and stored in the barn (building B). (p. 6) A firm believer in national advertising, Dr. Charles Welch set the standard for progressive marketing techniques that still characterize the Company today. In the early days, Welch Grape Juice Co. ads appeared in all the major magazines, including Ladies Home Journal, Scientific American and others. Dr. Welch also published his own magazine called "The Acorn." The Welch Grape Juice Co. got a tremendous boost in national publicity during the administration of Woodrow Wilson. The Prohibition Movement had begun to pick up steam. Like his father, Dr. Welch had always been an advocate of prohibition, and even ran for the governorship of New York on the Prohibition Party ticket. And since Welch's Grape Juice, as it was now known, was the only non-alcoholic fruit drink on the market, it was a natural substitute for wine and other alcoholic drinks. William Jennings Bryan, who was then Secretary of State, had a diplomatic dinner for the British Ambassador in Washington. Instead of the usual wine served on such occasions, only Welch's Grape Juice was served. Immediately, and for some time thereafter, political cartoonists and columnists used the occasion to lampoon Secretary Bryan. A cartoon showing Uncle Sam drinking grape juice was called "Grape Juice Diplomacy." And Welch's became a household word. The following year, the Secretary of the Navy, the fiery Josephus Daniels, substituted Welch's Grape Juice for the sailors' monthly ration of rum. "The grape Juice Navy" and "Give 'em Grape, Josephus" became popular slogans, again poking fun at grape juice. And Welch's reaped th |